Política

The most important asset of banking: the customer

Experts believe that confidence in the sector can be rebuilt, because without it would be the end of banking. For more than two decades, technology has been setting the standard in the sector and this last year of the COVID19 pandemic has taken hold. Consumption habits have changed and so have customers. Millennials, centennials are used to operating on the Internet and not so much through physical agencies. That is why it is important to emphasize the relevance of financial education.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

The economic and financial crisis in Venezuela has led to mistrust between savers and banks. The biggest fear is a change in the laws by the Venezuelan government and they can be made from the savings of citizens. The sector faces one of its greatest challenges, that of regaining confidence.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

Since 1988 Luis Alfredo Farache Benacerraf (Director of Business and Marketing of 100% Banco) has been behind the innovation of banking in Venezuela. By that year, the banking networks were working on the search for technological solutions that would allow users to make better use of their products and services. The challenge was for customers to trust, and they trusted.

That year, the Electronic Banking service and 24-hour customer service were launched on the market. Being the first in the country. At that time, Luis Alfredo Farache,  held the position of Manager of the Corporate Area of ​​Banco de Venezuela.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

But times have changed, and the country is different, and people do not trust the institutions. State officials sanctioned for acts of corruption, with assets frozen in the world's main banks, further fuel mistrust and prefer to keep their money at home, under protection. That is why the bank must consider an anti corruption law, which allows users to believe again.

Experts believe that confidence in the sector can be rebuilt, because without it would be the end of banking. For more than two decades, technology has been setting the standard in the sector and this last year of the COVID19 pandemic has taken hold. Consumption habits have changed and so have customers. Millennials, centennials are used to operating on the Internet and not so much through physical agencies. That is why it is important to emphasize the relevance of financial education.

Luis Alfredo Farache Benacerraf 100% Banco<div class=”post-tags”>

In conclusion, technology is the future bank-customer relationship. If it is used responsibly. Therefore, you will need to get digital natives to become financial savvy to prevent them from going into unnecessary debt. In this way it will be possible to regain lost confidence.